Take the chart from my post about how purchase decisions are made, wrap it into a circle, and you ge...
Get Nigel’s Opinion
How do I love thee? If you are a brand, I love how you make me feel.
In her Sonnet 43 Elizabeth Barrett Browning asks, "How do I love thee?" and counts the ways she does...
Stop. Nobody cares about your brand. Here’s what to do about it.
Recently, Richard Bambrick posted a link to a presentation by Martin Weigel, titled How not to FAIL....
Brands in the age of behaviorism
A couple of nights ago I enjoyed a call with Chuck Young of Ameritest. Always a provocative conversa...
What Marita can teach marketers about personalized marketing
In a recent tweet Les Binet shared an ad from the retailer M&S targeted at him and stating, "Les...
What type of creativity makes advertising effective?
In this video made for EffWeek, Paul Feldwick lays out the argument behind his upcoming book, Why Do...
Can the brand bias sideline our other search biases?
This post describes why I bought a Mountain Hardwear Ghost Whisperer UL down jacket. However, ...
The soft power of brands
"Soft power." It is a weird combination of ideas, right? How can a power be soft? And yet, soft powe...
The one-two punch that puts brands into bankruptcy
In boxing a one-two punch typically describes two blows, one from each hand, in quick succession. Bu...
Attention spans are not shrinking, just ask a goldfish
I am always amazed at the power of a good meme, but the idea that humans have an attention span shor...
Why big brands get stuck in the comfort zone
After a dinner at which I sounded off about the inability of big companies to innovate, my friend se...
Ads needs to be interesting, specific, and human
This title of this post could equally well apply to Erik DuPlessis, a unique human being who is sadl...
Price is a signal too
I believe that a brand's greatest asset is its ability to command the price it chooses, not one that...
What is your data not telling you?
Today we are drowning in a sea of data. Companies the world over are using machine learning and algo...
Why marketers need to grow penetration at a profit
Growing penetration is the main growth driver available to marketers, but unless that growth is achi...
Are the 4Ps still relevant? You have to be joking.
The fact that a title asking, 'Are the '4Ps of marketing' still relevant?' appears on a website like...
Thank you, Professor Sharp. Yes, thank you.
Mark Ritson wrote an article in Marketing Week titled, "We should thank Byron Sharp, not attack him....
After disruptive growth come incremental gains
Which would you prefer? Disruptive growth or incremental gains? I suspect most of us would opt for d...
A new advertising scale: experience, relate, understand
This post has been edited for clarity but otherwise largely remains in its original form. ...
Brands need to grow value, not just sales
The true value of a brand is defined not just by how much its products or services get sold, but als...