I believe originality is an important quality of effective advertising, but originality must do...
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What do we mean by creativity in advertising?
This might seem an obvious question until you try and put the answer into words. Marketers talk abou...
Why does most advertising fail to get attention?
Once again, Tom Roach has produced an excellent, evidence-based review of an essential problem facin...
How to become an advertising rock star
OK, maybe that title is a little misleading. Rock star advertisers usually get awarded Lions at Cann...
In advertising, creativity is not an end in itself
So much gets said about the importance of creativity in advertising, but it is not enough just to be...
Nigel's primer for would-be Super Bowl advertisers
Super Bowl 2022. It is at times like these that I must remind myself of two things. First, I am not ...
What type of creativity makes advertising effective?
In this video made for EffWeek, Paul Feldwick lays out the argument behind his upcoming book, Why Do...
Ads needs to be interesting, specific, and human
This title of this post could equally well apply to Erik DuPlessis, a unique human being who is sadl...