When LinkedIn's algorithm fed me Peter Buckley's post titled, "Is Consideration a Con?", I was in a ...
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Here are dragons. What is your data map not telling you?
People love to claim that their marketing is data-driven. It makes them sound smart and fiscally res...
Three big questions to ask when analyzing big data
Never have we had such vast quantities of data readily available for analysis. If one is not careful...
Is certainty achievable or even desirable in business?
There is an overriding desire that pervades the business world: a desire for certainty. I understand...
What is your data not telling you?
Today we are drowning in a sea of data. Companies the world over are using machine learning and algo...
Advocacy drives growth…or does it?
The following is reposted in its original form. The stimulus for doing so was provided by this artic...