Get Nigel’s Opinion

I see a lot of posts about the role of attention in advertising on LinkedIn. Attention is important ...

I am fed up with hearing distinctive brand assets talked about as if they are a magic fix for poor b...

Advertisers are desperate to get their audience's attention. Most of that audience would prefer not ...

This might seem an obvious question until you try and put the answer into words. Marketers talk abou...

Once again, Tom Roach has produced an excellent, evidence-based review of an essential problem facin...

So much gets said about the importance of creativity in advertising, but it is not enough just to be...

My thanks to Derrick Rozdeba for reminding me of this post of mine about the fine art of making an i...

The whole point of marketing is to influence purchase decisions, so marketers need to understand how...

The first time that someone actively attends to an ad is an experience that they will never repeat. ...

A large amount of our knowledge is implicit. We did not set out to learn something, but somehow it e...

Super Bowl 2022. It is at times like these that I must remind myself of two things. First, I am not ...

I am always amazed at the power of a good meme, but the idea that humans have an attention span shor...

The reference to an "advertising message" makes me wince. The word "message" seems to imply that the...

I have reposted this because the subject is still directly relevant to today's advertising. Assuming...