Advertisers are desperate to get their audience's attention. Most of that audience would prefer not ...
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Why does most advertising fail to get attention?
Once again, Tom Roach has produced an excellent, evidence-based review of an essential problem facin...
Ten assumptions underlying the misuse of digital advertising
The potential power of digital marketing is huge. So why am I left with the feeling that the practic...
Marketing should not be a pain, but endless emails are
So, it finally happened, I wandered into the digital crosshairs of the marketing blitz from HelloFre...
What Marita can teach marketers about personalized marketing
In a recent tweet Les Binet shared an ad from the retailer M&S targeted at him and stating, "Les...
Attention spans are not shrinking, just ask a goldfish
I am always amazed at the power of a good meme, but the idea that humans have an attention span shor...