Get Nigel’s Opinion

For years marketers have capitalized on the mind's capacity to imagine and remember. Today, however,...

The reference to an "advertising message" makes me wince. The word "message" seems to imply that the...

This post was written in 2009, but I believe that the issues discussed are still valid. The post pre...

As a sci-fi fan I instinctively appreciate an academic research paper that begins with a quote from ...

I have reposted this because the subject is still directly relevant to today's advertising. Assuming...

This post from 2007 highlights one of the most important but I suspect undervalued ways in which adv...

No, this is not a reference to the current metaverse that marketers are going gaga over, it is the t...

The following is reposted in its original form. The stimulus for doing so was provided by this artic...