Get Nigel’s Opinion

There is a lot of evidence that much of our decision making is intuitive. We respond intuitively rat...

In the movie The Last Samurai, Nobutada offers Nathan Algren some advice when the latter is repeated...

For years marketers have been arguing about whether brand attitudes lead to behavior, or behavi...

 This post describes why I bought a Mountain Hardwear Ghost Whisperer UL down jacket. However, ...

"Soft power." It is a weird combination of ideas, right? How can a power be soft? And yet, soft powe...

This post has been edited for clarity but otherwise largely remains in its original form. ...

As a sci-fi fan I instinctively appreciate an academic research paper that begins with a quote from ...