I see a lot of posts about the role of attention in advertising on LinkedIn. Attention is important ...
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What type of creativity makes advertising effective?
In this video made for EffWeek, Paul Feldwick lays out the argument behind his upcoming book, Why Do...
Ads needs to be interesting, specific, and human
This title of this post could equally well apply to Erik DuPlessis, a unique human being who is sadl...
The jeopardy in Double Jeopardy
This post was written in 2009, but I believe that the issues discussed are still valid. The post pre...
Rehearsing reality
This post from 2007 highlights one of the most important but I suspect undervalued ways in which adv...