The first time that someone actively attends to an ad is an experience that they will never repeat. ...
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Ten assumptions underlying the misuse of digital advertising
The potential power of digital marketing is huge. So why am I left with the feeling that the practic...
What is an effective frequency for advertising?
Let's be clear up front, the answer to the question posed in the title is it depends. The frequently...
Marketing should not be a pain, but endless emails are
So, it finally happened, I wandered into the digital crosshairs of the marketing blitz from HelloFre...