In the movie The Last Samurai, Nobutada offers Nathan Algren some advice when the latter is repeated...
Get Nigel’s Opinion
Are brand buyers loyal, habitual, or just accidental?
The other day, I came across this post on LinkedIn from Ethan Decker asking if buyers were brand loy...
How purchase decisions are made
The chart shown above is an evolution of one that I helped create at Kantar. It is my attempt to sum...