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 In 2012, the Apple iPhone had an 18% share of global smartphone shipments. Ten years later, sa...

In his recent article on Mumbrella, "The forgotten 'P' of marketing," Ryan France references the 'sp...

The objective of marketing is to make it easier for people to choose the marketed brand. The basic r...

A paper which starts with the statement, "Advertising often aims at creating and reinforcing brand d...

For a while now I have been using the phrase, "Easy to mind, easy to find, and easy to pay," to desc...